The student uses technology and digital media tools to learn, communicate, work and think collaboratively and creatively in a. Media literacy is a 21stcentury approach to education. Media literacy notes chapter 2 potter chapter 2 notes. Media and information literacy emphasizes an expanded definition of literacy, one that includes print, screenbased and electronic media media and information texts include any produced forms of communication, including. Literacy for the 21 century st center for media literacy.
Drawing from hundreds of media literature research, writer w. Introduction to media literacy sage publications inc. Given its breadth, media literacy may be better understood as a set of skills that can be applied to any medium. Links between junior cycle digital media literacy and the statements of learning statement examples of related learning in the course sol 24. Economic perspective the economic perspective focuses on resources. Literacy for the 21st century 5 literacy for the 21st century new ways of learning 6 what a difference a century makes. Media literacy therefore concerns the relationship among textuality, competence and power.
Media literacy notes chapter 2 potter chapter 2 notesexam. On september 20, 20, the firstever symposium on the historical roots of media literacy was held at. Hello, in this video, were going to answer the question, what is media literacy. Author robinson, julia introduction to media literacy. This media literacy file looks at advertising techniques and commercials.
Drawing from thousands of media research studies, author w. The article analyzes how students and teachers value media literacy and its activities, and which are the most appropriate methods and study subjects for implementing media literacy in schools. Ppt media literacy powerpoint presentation free to. English language arts media literacy resources tackling malinformation. While some people are starved for information, others are flooded with print, broadcast and digital content. Test your knowledge questions help with mapping prior knowledge and can be used as an icebreaker setting the tone for each lecture. The infographic explains what the term means and why it matters, as well as giving tips about how to spot it. Media literacy is the talent or capacity to analyze and discern information that informs, sells goods or services or entertains people via the media on a daily basis. Media literacy notes chapter 12 media literacy notes. In unit 2, you will learn how to identify facts versus opinions in the media. How can we access, search, critically assess, use and contribute content. Media literacy involves the ability to access, analyze, evaluate, and create media. The introduction to media literacy is a wellstructured book that helps media students improve their media literacy and familiarise with ideas and concepts that are confusing or new to them.
The information and materials included herein are rooted in the work of a group of ukrainian experts in media literacy, journalism, and combating propaganda. The cml medialit kit 11a framework for learning and teaching in a media age media literacy. Some people consider media literacy to be an expansion of traditional conceptualizations of literacy. Media literacy is designed to help students develop an informed and critical understanding of the nature of an ever expanding and increasingly dominating mass media as information sources, as entertainment, and as an industryas well as to examine, interpret, and evaluate the messages contained within, and their social, cultural and political implications. Download this anth 3020 textbook note to get exam ready in less time. The citizen media literacy trainers guide is the result of collaboration among three organizations. People across the world are witnessing a dramatic increase in access to information and communication. Media literacy notes chapter 7 media literacy notes.
Potter chapter 2 notes exam 1with media literacy we need strong knowledge structures in five areas. List of books and articles about media literacy online. The promises, challenges, and futures of media literacy. It is about social practices and relationships, about knowledge. James potter explores the important thing elements to understanding the fascinating world of mass media. This module is all about critical thinking an online definition to enable students to read the media critically, particularly through facilitating discussion about issues of truth and representation in the media. Media literacy teaches readers how to navigate through the overwhelming flood of information found in todays mediasaturated world. The national association for media literacy education, for example, defines media literacy as the ability to access, analyze, evaluate, and communicate information in a variety of forms, including print and nonprint messages. Media literacy in k 12 media literacy education has entered the k12 world through many portals some schools emphasize primarily the study of media issues or the critical analysis of media messages, whereas other schools primarily provide students with opportunities for media production. Jan 08, 1998 media literacy, third edition helps students develop strong knowledge structures about the media. Understanding media and information literacy mil in the digital age. The next unit in the course will focus on the differences between. Definitions, however, evolve over time and a more robust definition is now needed to situate media literacy in the context of its importance for the education of students in a 21stcentury media culture. The importance of media literacy is underlined by the.
Kids take in a huge amount of information from a wide array of sources, far beyond the traditional media tv, radio, newspapers, and magazines of most parents youth. Our new crystalgraphics chart and diagram slides for powerpoint is a collection of over impressively designed datadriven chart and editable diagram s guaranteed to impress any audience. However, media literacy programs also have their challenges. Literacy is the ability to read, understand, analyze, and. Learn vocabulary, terms, and more with flashcards, games, and other study tools. James potter presents a guidebook to the often difficult terrain of the mediated world, providing a plan of action for students to develop their media literacy and analytical skills.
Chart and diagram slides for powerpoint beautifully designed chart and diagram s for powerpoint with visually stunning graphics and animation effects. Socially influenced ways of living, transmitted from one generation to another. The emphasis is not just on how people respond to media messages. Media literacy is generally understood as an informed, critical understanding of the prevalent mass media, and it involves examining the techniques, technologies. The paper defines media literacy as the ability to access, decode, analyze, evaluate, and produce communication in a variety of forms. It also looked at the different ways in which information is organised and finally at the evaluation criteria for printed sources of information. Media communication has become quite a force in society today, allowing for consumption of loads of information. Media literacy is the ability to identify different types of media and understand the messages theyre sending. Media and information literacy mil provides answers to the questions that we all ask ourselves at some point. In this class, well be deconstructing media contentphotographs, newspaper articles, advertisements, tv shows, movies, documentaries, public relations materials, websitesand developing an understanding of how this media content influences us and how we in turn can. Key words defined a medium is a means of communication a mass medium is a means of mass communication culture. A key aspect of media literacy is understanding of the nature of social media, and what constitutes appropriate behaviour on these massive, influential, and sometimes unpredictable information channels. Help your students develop a deeper understanding of media literacy and consumer awareness with this engaging lesson on what happens to clothes when they are no longer wanted by the consumer.
This module will build on and complement the skills developed in other modules in the school of media studies all of which engage the. Support interdisciplinary bridge building in higher education to integrate core principles of digital and media literacy education into teacher preparation programs. New media literacy is associated with the ability to use computers, social media, and the internet hobbs, 2010. Media literacy in the k12 classroom 45 visual lteracy chapte copyrigh 012 st internationa ociet o echnolog ducation media literacy in the k2 classroom ran aker. Digital media literacy and statements of learning table 1. Introduction to media and information literacy information.
Media literacy is defined by ofcom, the uk media regulatory body, as. Media literacy is the ability to access, analyze, evaluate and create media in a variety of forms. Gonnet reasonably notes that the development of the single approach to media education is. James potter explores the key components to understanding the fascinating world of mass media.
Introduction to media and information literacy free download as powerpoint presentation. In order to do that, well start with an understanding of literacy, in general, and then well discuss the idea of media literacy. There are text messages, memes, viral videos, social media, video. Literacy is the ability to read, understand, analyze, and create with a written language. Five key questions that can change the world is the culmination of three years of planning, research and writing to create a practical guide to implementing the core skills of media literacy in the k12 classroom.
What is notable about these definitions, and what we will see often forms the basis of media literacy curricula, is a focus on the interpretive responsibilities of the individual. Indeed, literacy is a concept grounded in a centuriesold struggle between enlightenment and critical scholarship, setting those who see literacy as democratising, empowering of ordinary. Digital literacy means having the skills you need to live, learn, and work in a society where communication and access to information is increasingly through digital technologies like internet platforms, social media, and mobile devices. Lecture notes new media literacies comparative media. Media literacy definitions odu digital commons old dominion. Apr 05, 2011 media literacy in k 12 media literacy education has entered the k12 world through many portals some schools emphasize primarily the study of media issues or the critical analysis of media messages, whereas other schools primarily provide students with opportunities for media production.
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